Ch. 3 - Ethics & Social Responsibility

"Ethics are the moral principles or values that generally govern

 the conduct of an individual or a group."

Like many other businesses, Netflix adopted a Code of Ethics, which is a guideline of written principles that needs to be respected from directors, managers and employees. With their Code of Ethics, Netflix helps its employees to make the right decisions, to understand what is wrong or what is right, and to help them understand what the firm really needs from them. Netflix promotes honest and ethical conduct, the respect of rules and respect of the law, with the full and accurate disclosure in the company's documents. 

Because Netflix started in California, now the schools and Universities of California have the advantage to watch movies or documentaries for free. This is not only because that is where Netflix was created, but even because some school needed help and some had financial problems.

In addition, Netflix is now recycling old DVDs from its library and collection and instead of getting rid of them, it is now donating them to libraries and even to services that provide DVDs for troop overseas. Doing this Netflix is not only making a very good decision and improving its reputation, but it is also improving and safeguarding the environment.

Ch. 2 - Strategic Planning for Competitive Advantage

Every month, Netflix comes out with new Tv Show episodes, new movies and even more cartoons for kids. It is true that maybe Amazon or Hulu can have the newest movies in less time than Netflix, but Netflix offers more and more besides latest movies. It doesn't only give entertainment to little kids, or young teenagers, or adults, but it gives the possibility to oldest people to watch old movies that were probably there when they were young. Who wouldn't want that?

With Netflix, we are talking about Cost Competitive Advantage, because being a low-cost competitor, it keeps maintaining satisfactory profit margin. Netflix is expanding its limits, now with the recent introduction of Disney movies, who does need cassettes and piles of DVDs anymore? Everything is in our devices, to watch while traveling, to watch while having a dinner with friends, to watch while taking a bath. 

What is Netflix planning to do? Netflix is planning to start adding more recent movies, increasing his team of customer service and simplifying even more the access through apps and website. Netflix is even trying to go worldwide, reaching the European customers, who already are waiting to explore this new easy on-demand website. 

Ch. 1 - Overview of Marketing (Brief History and Mission Statement).

Thursday, September 4, 2014

If you are television or movies addicted, then you know for sure about Netflix, an American company that provides on-demand movies and DVDs rental by mail.
Netflix was born in 1997 from an idea of Reed Hanstings, and it started with 30 employees and a $2.5 million budget in a small town situated in Los Angeles, then moved to the current location in Los Gatos, where after seventeen years gives job to 2045 employees.
At the beginning Netflix offered the option to rent DVDs, reaching the billionth DVD rented after mere seven years. Then in 2007, Netflix promoted a huge service of on-demand movies and is right now leading the market with thousands movies and more than 20,000 Tv Shows episodes.
Netflix members can have the comfort to watch movies and Tv Show episodes not only from the computer, but from mobile devices, Ipads, Apple TV and even from the new Playstation. With an Internet connection they are able to watch wherever they want, whenever they want without troubling so much about the usual commercials they find anywhere. They have the ability to watch a movie and pause it, resume it, rate it, subtitle it at any time.
Their mission statement is based on growing their memberships not only in the United States, but trough the entire world, listening to what customers want and improving where they need to.
The company has now more than 50 million subscriptions, offering a free trial month with a possibility of subscription for only $8.99 monthly afterward and with the intention to expand more and more, embracing new genres and reproduction ways. 

"At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work." 

 Reed Hastings