Thursday, September 4, 2014

Ch. 1 - Overview of Marketing (Brief History and Mission Statement).



Thursday, September 4, 2014







If you are television or movies addicted, then you know for sure about Netflix, an American company that provides on-demand movies and DVDs rental by mail.
Netflix was born in 1997 from an idea of Reed Hanstings, and it started with 30 employees and a $2.5 million budget in a small town situated in Los Angeles, then moved to the current location in Los Gatos, where after seventeen years gives job to 2045 employees.
At the beginning Netflix offered the option to rent DVDs, reaching the billionth DVD rented after mere seven years. Then in 2007, Netflix promoted a huge service of on-demand movies and is right now leading the market with thousands movies and more than 20,000 Tv Shows episodes.
Netflix members can have the comfort to watch movies and Tv Show episodes not only from the computer, but from mobile devices, Ipads, Apple TV and even from the new Playstation. With an Internet connection they are able to watch wherever they want, whenever they want without troubling so much about the usual commercials they find anywhere. They have the ability to watch a movie and pause it, resume it, rate it, subtitle it at any time.
Their mission statement is based on growing their memberships not only in the United States, but trough the entire world, listening to what customers want and improving where they need to.
The company has now more than 50 million subscriptions, offering a free trial month with a possibility of subscription for only $8.99 monthly afterward and with the intention to expand more and more, embracing new genres and reproduction ways. 





"At Netflix, we think you have to build a sense of responsibility where people care about the enterprise. Hard work, like long hours at the office, doesn't matter as much to us. We care about great work." 
 Reed Hastings                  
                                           


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