In personal selling, Netflix can be positioned in the relationship selling because of its connections to customers and the desire to maintain a long-term satisfaction with them; but Netflix does't only make connections with customers, indeed it spends time analyzing their needs and developing suggestions and ideas to meet those needs. Sales promotion is important for Netflix because the product they offer has a low value being accessible for everyone, there are many customers due to the advantages it offers, has a product easy to understand and its customers are spread all around the country and soon around the world.
In sales management, companies need to define sales goals and process; Netflix's goal at the beginning was a wide subscription of DVD rentals, that it was soon accomplished; when its goal was achieved, Netflix set up new goals, kept achieving them and made improvements for its current and new customers.
In recruiting and training the sales force, sales managers look for some characteristics in applicants such as ego strength, risk takers, creativity, capable of understanding concepts and ideas. Researching what Netflix looks for in an applicant I found nine skills and behaviors that it requires: Judgement, Communication, Impact, Curiosity, Innovation, Courage, Passion, Honesty and Selflessness. Netflix seeks excellence, high performance and cooperation, because like it says : "A great workplace is stunning colleagues".
Finally, the idea of technology taking over sales person arise, but experts say that sales people are necessary to make a link with customers and maintain a relationship; the technology, however, can help sales people to sell and look for information, improving themselves.
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