Ch. 4 - The Marketing Environment

Netflix's target market is oriented for almost everyone, from boys to girls, from toddlers to elderly people, but most concentrated on tweens and young adults; on streaming, you can find educational cartoons to show to your little kids or old movies to remember your youth. Netflix is literally designed for everyone with its high content of movie choice, and the customers seem really satisfied.

To do so, Netflix studied carefully the customers' preferences and the demography; the company wasn't trying to win over an audit of only adult people or an audit of only kids; Netflix was trying to attract as many people possible to what now became an addiction of the website: there is a section for kids, new Disney cartoons, old-fashioned movies, and even foreign movies in different languages. Netflix knows that the United States is not only populated by American, but also French, Hispanic, Italian and Asian people, and even if it doesn't provide several of the foreign movies, people are interested in this new release. Netflix is trying to attract as many people as it can, and we can actually see that is being successful.






Netflix improved very much during its existence and all the improvement is due to the fact that the company analyzed the external environment, understanding customers' needs, decisions, and competition. You don't need to have a certain age, or live in certain places, or have a different culture; on Netflix you have plenty of choice.