Ch. 5 - Developing a Global Vision

Being an on demand streaming company, Netflix doesn't have the option to literally export its products to other countries, but this doesn't mean it can't show and sell its subscriptions all over the world; indeed, being an online company makes it easier to spread the products it has to offer. 

Netflix knows to have a unique product. Nowadays many people spend their time watching TV instead of doing something else. Even more kids are watching TV not only because there are several educational shows, but also because TV keep them calm somehow, and the situation is the same almost in every nation. 

From the outside world, Netflix is now seen as something unique with a price accessible for everyone. After the great success Netflix did in the United States, Netflix expanded its services in Canada, Latin America, UK and Ireland. It has recently expanded in France and plans to expand in Germany, Austria, Switzerland and Belgium at the end of the current year.

Netflix is trying to become the best distribution service of global entertainment, also promoting movies and shows all around the world, giving more audience to the movie makers.

Obviously, this expansion will take some time, but for now the company seems to be at maximum speed and with no intentions to stop. People are eager to subscribe, and to see all the movies available for all generations; this is Netflix's objective and goal, and I can see how soon they will be expanding throughout the whole world.